DESIGN AND BRAND STRATEGY

DESIGN PROJECT EXAMPLES

Adobe InDesign, Illustrator and Photoshop

TEMPLATES

Creating a template for your fact sheets, white papers, product overviews and other assets provides a clear identification to your customers about you, your brand and your product recognition. You can share them with internal designers, temps and agencies for a consistent look and feel.

MINIGUIDES

A handy and simple brandmark (logo) sheet for logo usage, white space, color specs and sizing. Create them in Illustrator for designers, high resolution PNGs for marketing and partners as well as in a PowerPoint file for easy copy and paste to presenters.

WHAT A STYLE GUIDE DOES FOR YOUR BRAND

A well-developed style guide is an essential tool for establishing brand identity. A brand style guide (also known as a brand book or brand guide) acts as a key document that helps content creators communicate a consistent message to your audience, so it’s a great asset for creating consistent, on-brand content.

Your brand style guide communicates your company’s design standards to your whole group. Having this document to reference for expected standards will make the lives of your designers, writers, and developers much easier and give them a solid framework to use as a starting point for their work.

CORPORATE
STYLE GUIDE

An over-reaching company style guide can support marketing initiatives by ensuring that all messaging is relevant and related to your brand’s goals.

This cohesion is important because it helps establish a strong brand voice that resonates with the audience, which is essential for building brand awareness and trust.

PRODUCT STYLE GUIDE

A compact and detailed product brand book or style guide can be a companion to a corporate guide and is likely to be a much more handy reference for marketers and product designers.

DESIGNER STYLE GUIDES

A designer or design team’s best friend. Not only do they have the blank template to build a fact sheet, flyer or product information sheet, they also have a detailed guideline they can refer to for every single part of the document they are building. This will lock your brand design in tightly, no matter who is building new assets.

ICONOGRAPHY

An all-encompassing icon collection will ensure your customers will understand and identify with all your assets. Repeat recognition of icon styles, colors, and descriptions amplify your brand quickly and easily across print, digital and web assets.