Projects
The Goleta Spot
I designed The Goleta Spot’s Brand Style Guide, ensuring that it visually aligns with both its unique location and the surrounding community. By blending coastal elements with a retro yet modern aesthetic, I crafted a visual identity that reflects the laid-back, vibrant spirit of Goleta. This style guide serves as the foundation for maintaining consistency across all branding materials, from the website to the restaurant, helping the business build a cohesive and recognizable presence as it grows within the local community.
Role
Brand Strategist and Designer
COMPANY
The Goleta Spot will offer a vibrant, laid-back atmosphere where craft food, curated drinks, and community come together. With a focus on fresh ingredients, creative menus, and a retro-modern vibe, it’s set to become a neighborhood favorite for locals and visitors alike.
Biopac Event Booth & Banners
I was tasked with creating engaging and impactful event booths and banners for industry trade shows and conferences. My designs focused on highlighting Biopac’s cutting-edge technologies and solutions, ensuring that each booth was not only visually striking but also functional, drawing in attendees and conveying the brand’s message clearly. The banners were designed to capture attention quickly, making Biopac’s presence at events memorable and reinforcing their position as a leader in the medical and technology sectors.
Role
Design Consultant
COMPANY
BIOPAC: providing a full line of advanced quality products for life science researchers and educators, from complete research and teaching systems to replacement components.
Biopac Print and Digital Collateral
As the designer for Biopac’s medical catalogs and fact sheets, I ensured these resources were both informative and visually appealing. By using clean layouts, strategic typography, and compelling visuals, I made complex medical information accessible and easy to digest. These materials helped Biopac communicate their product offerings and technical details to healthcare professionals and clients, while maintaining a professional and cohesive brand image that resonated with their target audience.
Role
Design Consultant
COMPANY
BIOPAC: providing a full line of advanced quality products for life science researchers and educators, from complete research and teaching systems to replacement components.
DHD
As a design consultant for DHD, I contributed to the creation of a wide range of print and digital collateral that supported their strategic IT procurement and maintenance solutions. My work included designing flyers, PowerPoint presentations, advertisements, event booths, and much more, ensuring each design was visually engaging and aligned with DHD’s brand messaging, I helped enhance their marketing efforts, supporting their goal of helping businesses optimize their IT asset lifecycle and achieve greater efficiency and savings.
Role
Designer
COMPANY
DHD is focused on providing smart, strategic IT procurement and maintenance solutions to clients in the Americas, Europe and Africa. Their goal is to help businesses build a roadmap to extend the IT asset lifecycle of their network, operate more efficiently, and generate savings and flexibility within their budgets.