Resume

Laura Eltherington 
Senior Designer and Brand Strategist
laura.eltherington@gmail.com
805.886.1218

SANTA BARBARA BOOKS LLC 
Design & Brand Consultant
September  2018 – present

Freelance & Consulting
Current work includes:

Logo Design & Brand Identity
Design and develop logos, brand style guides, and asset management
Lead the creation of brand guidelines, templates, and related collateral.

Brand Strategy & Creative Direction
Lead brand refresh initiatives, defining visual identity and setting creative direction.
Provide ongoing design and creative support for brand and growth marketing channels (both organic and paid)

Website Design & Development
Expertise in building websites including ECommerce (Shopify), WordPress, GoDaddy, Wix, and other platforms.

Search Engine Optimization (SEO)
Implement SEO strategies to optimize website content, improve rankings, and drive organic traffic.
Experience with keyword research, on-page optimization, link building, and performance tracking.
Utilize SEO tools (e.g., Google Analytics, SEMrush, UberSuggest) to analyze site performance and refine SEO tactics.

Social Media Content Strategy & Creation
Develop content for Facebook, Instagram, YouTube, and TikTok (posts, reels, and ads).
Create engaging blog content using Chat GPT and manage Pinterest marketing strategies.
Proficient in Adobe Creative Suite, with a focus on AI design for social media.

Print & Digital Collateral
Design print materials, including flyers, fact sheets, white papers, advertisements, and sales leave-behinds
Create digital banners, ads, and multi-channel campaigns to support marketing efforts.

Event Branding
Develop design systems and support sustainable event branding executions, including printed collateral.

Creative Project Management
Oversee and manage external creative contractors and agencies.
Spearhead culture and recruitment branding initiatives through videos, web pages, office decor, and branded swag.

LOGMEIN
Senior Brand Designer
Creative Producer
February  2017 – July  2018

  • Develop brand best practices, style guides, logo management, print and digital brand templates for all global collateral
  • Oversee multiple product and feature launches to ensure that all initiatives and key deliverables are on time,
    on budget, on strategy and meet business partner expectations
  • Lead the design and editorial team as Creative Producer and Scrum Master, building job request processes to
    assess the work required, integrate into design briefs and ensure stakeholder’s needs are met
  • Integrate design/editorial requests from Google sheets to Trello boards for internal sprint planning, then to Asana
    for major initiatives. Create and manage Global Asset Management Platform, updating it with all current brand assets,
    launch, campaign and product-branded photography and design collateral
  • Work closely with global design teams to deliver a brand system tying products together in matching templated material
  • Host weekly creative briefings and creative reviews of works in progress, successfully leading executives and
    stakeholders through drafting process and documenting changes and edits. Ensure that creative produced
    corresponds to the themes and strategy that are briefed in during monthly marketing meetings
  • Quickly assess workflows, shift and change where necessary to meet all deadlines

CITRIX, GETGO
Senior Brand Designer

July 2010 – February 2017

  • Create guidelines and best practices collateral to help implement global company integration to company name and legal requirements
  • Create new print and digital template collateral system for better digital clarity covering and aligning all products with a strong brand clarity
  • Build and oversee Global Asset Management System to provide creative assets and branded collateral for global company access
  • Effectively communicate and present solutions to user problems across the organization, as well as to large groups of end user
  • Responsible for training design and editorial staff and facilitating new technology introduction where appropriate
    to continue to increase team productivity and throughput

CITRIX
Designer
June 2005 – July 2010

  • Conceptualize and develop visual assets for Citrix Go To product brands. This includes digital channels; web, social
    media, apps, banners, emails as well as print ads, event booths, infographics, white papers, fact sheets, etc
  • Build mood boards to visually explore digital experiences and content
  • Work with Sr. Art Director in developing and maintaining the look and feel of the brand; as well as establishing style guides and internal documentation
  • Initiate collaboration with merchandisers, copywriters, and e-commerce specialists in the production of consistent and captivating brand messages
  • Identify new opportunities to elevate our brand in the both the digital space, staying up to date on best practices in social media and UX
  • Work closely with both post-production and web production teams to ensure quality results
  • Drive consistency in design treatments across campaigns using objective thinking to align with brand principals and standards

ADDITIONAL SKILLS

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Laura Eltherington Resume May 2025 Resume